If you're an athlete, chances are you've had a Gatorade or Powerade at some point in your training. Did you know, Pepsico and Coca Cola, the parent companies of these two brands, are strongly opposed to labeling of genetically modified (GMO) foods? These two corporations, together, have invested close to $2 million toward the opposition of Proposition 37, a California initiative on November's ballot that will determine whether food companies will be required to identify GMO foods on their product labels.
According to Forbes Magazine , as of Wednesday, polls indicate that consumers who want GMO ingredients identified on labels are ahead of industry opposing such transparency, by about 65%. In response, corporations are ponying up funds by the millions to finance an onslaught of advertising intended to convince Californians that labeling should not contain this information. Some of the food brands caught up in the issue are obvious, such as Pepsi and Coca Cola, both of which use high fructose corn syrup in their beverages. Eighty-five percent of all corn in the United States is genetically modified; having to disclose this on labeling is sure to make a dent in these companies' profits. What many consumers are not aware of,however, is that these companies also parent a long list of other foods not always associated with the GMO issue. Brands that tend to be associated with health and fitness, like Gatorade, Powerade, Tropicana, Quaker Oats, Egg Beaters, Healthy Choice, and Good Earth, are housed under corporate umbrellas like Pepsi, Coke, ConAgra, General Mills, Hormel, and Bimbo Bakeries.